Google Adsense, is it for everyone?

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When Google‘s AdSense first appeared, a lot of people doubted Google’s idea would be marketable and actually generate any profits. Yet now it is probably the most well known PPC venture in the world. The creaters at Google never go and do something without assessing not just whether or it will be profitable, or exactly how profitable.

AdSense isn’t just profitable for Google, it generates money for the people who advertise through AdWords and very profitable for publishers who use it to make earnings which a times are simply tremendous.

Is Adsense a good deal for everybody? You hardly ever come across something that’s profitable for everyone in the chain. So why would AdSense be any different. AdSense as it stands today gives benefits for everybody in the game because it exploits a gap in the Internet’s advertising model.

The Internet is a very interactive environment, and its interactions come from the people who are browsing. They choose whether or not to follow a certain link and the term “navigating” is probably the most precise one at describing this situation.

AdSense is successful because it links together buyers and sellers. Google know there are people out there that want to buy stuff and people who want to sell them what they’re interested in. And Google AdSense helps them find each other.

It works for the visitors, because the model is very transparent. You don’t see a huge graphic banner which tries to lure you into buying something. You see some words and if you like what you see you are able to just click it. The visitors don’t have that feeling of someone trying to lure them into spending money.

Adsense works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google’s search which gets vast hits daily, up front without working as much for SEO and waiting so much.

Their ads can reach any website that deals with anything similar to what they’re trying to sell. They could never pull off such great advertising by themselves. Google’s AdSense is a publisher’s best friend and this is because the ads are contextual,they somehow relate to the keywords you deal with on your page. When visitors come to your site which deals with a certain topic, you already know they’re interested in that subject.

Google knows companies which would like to sell your visitors something related to their topic. Google wants your visitors, you want Google’s advertisers and the visitors just want to buy stuff. That is the essence of what makes AdSense a great deal for everybody.

We have to appreicate how well thought out Google Adsense is and yet how simple this scheme really is too.

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Alternatives to Google Adsense

Adsense options

A lot of people USE Google‘s AdSense program, but some find it too uncertain or just not fitting the requirements for their an ad campaign. Thankfully there are a lot of alternatives to AdSense which attempt to ease some of its shortcomings. Here is a number of alternatives with a description of each one.

AllFeeds (http://www.allfeeds.com)
AllFeeds has a great pool of online advertisers to choose from. It features many display formats for you to choose from including banners, buttons, XML feeds, DHTML pop-ups etc.. It also features real time reporting of your ad status. The site mails a cheque each month, provided that you earn more then $25.00, rolling over earnings for the next month if you don’t. AllFeeds ntegrates with Google AdSense, maximizing your AdSense earnings.

MarketBanker (http://www.marketbanker.com)
MarketBanker gives you the option to set the pricing for your site as well as enabling you to allow or reject any link that appears on your site (AdSense itself does this too with URL filters) The statistics section allows you to see how well your site is doing. The ads are small just like AdSense’s and they’re just as easy to set up. Registration for MarketBanker is free.

BidClix ( http://www.bidclix.com)
BidClix is different as advertisers compete for clicks on your site, which is meant to generate the highest possible profits for your page. It has a very large pool of advertisers which ensure there are plenty of people to choose your site. It requires more refinement on site contents then AdSense. Real time statistics are available, it is very easy to get started with this service and also very flexible.

Chitika (http://www.realcontext.com) RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there’s an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections worked and which didn’t. That means there’s a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain ads and child-safe filtering with many more options.

AdHearus (http://adhearus.com)
AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn’t stop there, the ads are very flexible and you can decide from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There’s a very comprehensive on-line real time reporting feature and starting out is free .

AffiliateSensor (http://www.affiliatesensor.com/)
AffiliateSensor has customizable ad blocks, which you are able to make yourself with an easy to use on-line interface. You get realtime reporting with clicks-by-domain, page and refferer. There’s integration with Google AdSense so AffiliateSensor can be used as a substitute for Google PSA’s (Public Service Ads).

Kanoodle Bright Ads (http://www.kanoodle.com)
Kanoodle’s allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site groups publisher sites with advertisers by hand to ensure high-revenue generating ads. The amount of money you receive is a 50% share of what Kanoodle recieves from an advertiser.

TargetPoint (http://publisher.targetpoint.com)
TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site’s overall performance and better revenue. It’s free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.

Clicksor (http://www.clicksor.com)
Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or by fortnightly cheques provided that you have earned more then $50.